User generated content (UGC) is a way to engage your audience and promote your brand initiatives. Surveys show that consumers who interact with such content are 97% more likely to buy, meaning that user-shared content about your brand can be more effective than material produced by your company.
Today’s consumers trust other buyers more than the statements of experts from their own brands. UGC can be very valuable for businesses because it:
- Improves platform content quality: Many users have valuable experiences and knowledge that they can share as UGC, which can enrich the content available on the platform.
- Can improve SEO: UGC often includes relevant keywords and links to other pages, which can help improve search engine rankings.
- Can increase platform trust and credibility: When other users share their experiences and opinions, this can help potential customers trust the platform and its products or services more.
- Generates interaction and participation: UGC can encourage participation and interaction among users, which can improve the user experience and increase brand loyalty.
- Is more economical: Creating content internally can be costly, especially if professionals are hired to do so. UGC can be a more cost-effective way to obtain valuable content for the platform.
- Increases loyalty: Your influencer customers feel valued and appreciated, which can increase their loyalty to your brand and their willingness to continue being customers in the future.